Nicole Chui is a London based, Hong Kong-Malaysian embroidery artist whose work is messy, brash, and disruptive. Her work is about exploring identity through intuition and emotion. Chui visualises the expressive feelings, inner thoughts, and stories behind the surface through every stitch.
She is currently exploring her identity in football, movement and sports through her embroidery art practice. Football and dance in particular have always been core in her life ever since she was a child, from training in ballet for 10 years, to co-founding the London based football club; Baesianz FC. A grassroots football community for women, trans, and non binary people of Asian heritage to play football in a safe space.
After graduating from London College of Fashion with a degree in BA (Hons) Creative Direction for Fashion, Chui was selected as one of the ‘25 future faces 25 and under’ by the Evening Standard in 2019. In 2022, she was granted an artist residency with Baesianz x Hate Zine at SET Woolwich where she created new work for the Somerset House & The Crossover Project group exhibition (sponsored by Diesel + Georg Jensen). Chui’s work has been shown at NOW gallery, Somerset House, and is currently on show at Newlyn Art Exchange until spring 2025. She was a finalist in the Asian Women of Achievement Awards
(supported by Natwest business) 2023. Photo by Willow Hanya)Chui is currently an artist in residence at OOF gallery.
Current exhibitions:
Social Fabric, Newlyn Gallery, Cornwall— Nov 2024 - April 2025
[Full exhibitions list here]
* Art, commercial/editorial partnerships:
hannah@brilliantartists.co.uk
* Talent, commercial partnerships:
jasmine@loopgroup.co.uk* Gallery: (London)
Bleur*
Contact studio for editorial, press, or anything else.
SELECTED CLIENTSADIDAS \ AWORI \ ANYWAYS CREATIVE \
BIMBA Y LOLA \ BOW ARTS \ CAMDEN TOWN BREWERY \ CONVERSE \ CRXSS PLATFXRM \ ELBA ROSE \ PRIMULA \ gal-dem \ GOOGLE \
KESSELSKRAMER \ KUYICHI DENIM \ IT'S NICE THAT \
i-D \ JOYA \ LIBERTY LONDON \ MANCHESTER UNITED \ MIGRATION MUSEUM \ NEW ERA
\ NIKE \ NOW GALLERY \ NOWNESS ASIA \ POLITICO \ PRIORY \ SCHUH \ SOHO HOUSE \ SPORTS DIRECT FOOTBALL \ TIMBERLAND \ systemarosa \ TINIE TEMPAH \
UGG \ VICE \ V&A \ VICTORIA BECKHAM \ VOGUE ITALIA \ WETRANSFER
SELECTED PRESSARTATE \ CREATIVE LIVES IN PROGRESS \ CIRCLE ZERO SPORT \ COMPLEX UK \ DAZED \ ELEPHANT MAGAZINE \ EMBROIDERY MAGAZINE \ EVENING STANDARD \ FREEDA \ FORBES \ FINANCIAL TIMES \ F*CK BEING HUMBLE \ GALORE \ GLORIOUS SPORT \ HUFFINGTON POST \ HYPEBAE \ IT'S NICE THAT \ i-D \ NPLH MAGAZINE \ OFFICE \ POPEYE MAGAZINE \ GOOGLE \ SHUKYU \ SOUTHWEST LONDONER \ SEASON ZINE \ TEXTILE ARTIST \THE GALLYRY \ THE OBSERVER \ VOGUE PHILIPPINES \ WHERE IS FOOTBALL \ WALTHAM FOREST FASHION \ ZOLIMA